My Philosophy of Flowers

"It is my job--and my art--to translate

a person's spirit through flowers." 

~Amy Potter

From the Earth Creative places the transformative nature of my design approach at the heart of my business. The beauty that flowers and decor add to an event is their ability to turn an ordinary space into something extraordinary and unique to each person with whom I work. I believe it's my job--and my art--to translate their spirit with my floral designs thus creating a magical, if not sacred, space that connects us back to the earth and to each other. 


When I opened my first floral & event design business, Country Way, fifteen years ago, I had the lofty goals of someone who was obsessed with Martha Stewart from a young age (I think I was twelve when I bought Entertaining and started dreaming about grand events with edible flowers and food that looked too pretty to eat). I wanted to be published in magazines and known for  meticulously appointed packages and swoon worthy designs.  I did a good job of realizing that vision: our bouquets were wrapped in toile tissue and tied in French satin and velvet ribbons, our designs graced the pages of glossy magazines and trendy blogs.  Our name was synonymous with country elegance. But the flip side of success was not as pretty. When I wasn't in the studio or on a job site working stupid hours, I was networking or doing styled photo shoots with the countless other exhausted event professionals. Even if I did have a night off, I was too tired to enjoy anything other than crawling into bed. For what?? So, we could prove to the bloggers and brides that we're trendsetters? So we could try to book another bride who seemed more concerned with her wedding being published that creating an event that celebrated and reflected their love and relationship. 

So, I took a break. A long break.


I spent time with my pretty fantastic husband and my family (including my furry critters). I played more music--recorded an album. I worked on friends' weddings. I did a lot of yoga. And I did a whole lotta soul searching......

In those years, with the guidance and love of my friends, I began to understand that my flowers had helped people beyond just bringing something pretty to their lives. The basket of white  My flowers helped heal, they brought joy, they celebrated love, they connected people.  Of course, they had done this all along, but I was too busy with the 'industry' to lilac I delivered to a memorial service allowed my client to connect with a special memory of her mother's favorite garden flower. The lily of the valley in a bride's bouquet allowed her to 'carry' her great grandmother with her down the aisle. Using fragrant garden roses opens up the heart, filling a space with love. Of course, I had done this all along, but I was too busy with the craziness of the industry to notice the spiritual place from which my designs were born.  

Now, I consciously create floral designs and events that capture the individual spirit of the people with whom I work. My choices of color, fragrance, texture, style, etc. all work together as expressions of my clients and create space for those attending the event to connect with the essence of my clients in a more profound way. 


© 2017 by Amy Potter, From the Earth Creative

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