American Roots Revival Concert Series (formerly American Roots Revue), held at Buchanan Hall in Upperville, VA came out of my passion for the unique music of our country's diverse musical heritage--a patchwork quilt of sorts that eventually came together to birth genres like Country Western and Rock 'n Roll.  I wanted ARR to showcase how modern musicians, specifically songwriters performing original material, are paying homage to our musical roots, each concert highlighting a different genre. The scope of my work included all aspects of production: conceptual design, talent buying,  community outreach, staffing, sponsorships, ticket sales, staffing, and art direction:  set design, web design, marketing materials, logo, and merchandise. I was also instrumental in securing a generous grant that enabled Buchanan Hall to purchase a new sound system and other furnishings necessary for the series, as well as to fund things like a professional sound engineer for each show, all of which I oversaw. By the time the doors opened for the first show April 2nd 2017, ARR was already showing a profit. 

ARR SET DESIGN
ARR SET DESIGN

I hand-made this wooden version of the ARR logo for the set design.

ARR_Logo_light
ARR_Logo_light
ARR_Star
ARR_Star
ARR Set
ARR Set

I designed the set for ARR using reclaimed wooden pallets. Camden Littleton Photo

The stage before the set install
The stage before the set install

The stage at Buchanan Hall before the ARR set installation.

The Crooked Angels
The Crooked Angels

Our duo, The Crooked Angels, performed an opening set for Western Centuries at ARR 2017. I also emceed the series. Camden Littleton Photo

Western Centuries at ARR 2017
Western Centuries at ARR 2017

I acted as a talent buyer for ARR. Camden Littleton Photo

ARR_poster_web-01
ARR_poster_web-01
DSC_0312
DSC_0312
ARR Poster Design
ARR Poster Design

I art directed the ARR Poster Design by Kelley Wills.

ARR Cardrack Proof
ARR Cardrack Proof

I designed a card rack and postcard for ARR.

ARR Swag Bag
ARR Swag Bag

My ARR Swag Bag design. Artwork by Kelley wills.