American Roots Revival Concert Series (formerly American Roots Revue), held at Buchanan Hall in Upperville, VA came out of my passion for the unique music of our country's diverse musical heritage--a patchwork quilt of sorts that eventually came together to birth genres like Country Western and Rock 'n Roll. I wanted ARR to showcase how modern musicians, specifically songwriters performing original material, are paying homage to our musical roots, each concert highlighting a different genre. The scope of my work included all aspects of production: conceptual design, talent buying, community outreach, staffing, sponsorships, ticket sales, staffing, and art direction: set design, web design, marketing materials, logo, and merchandise. I was also instrumental in securing a generous grant that enabled Buchanan Hall to purchase a new sound system and other furnishings necessary for the series, as well as to fund things like a professional sound engineer for each show, all of which I oversaw. By the time the doors opened for the first show April 2nd 2017, ARR was already showing a profit.
I hand-made this wooden version of the ARR logo for the set design.
I designed the set for ARR using reclaimed wooden pallets. Camden Littleton Photo
The stage at Buchanan Hall before the ARR set installation.
Our duo, The Crooked Angels, performed an opening set for Western Centuries at ARR 2017. I also emceed the series. Camden Littleton Photo
I acted as a talent buyer for ARR. Camden Littleton Photo
I art directed the ARR Poster Design by Kelley Wills.
I designed a card rack and postcard for ARR.
My ARR Swag Bag design. Artwork by Kelley wills.